Ethnographic report

Ethnographic Report

2005

In to make an ethnographic report , I visited a shop of Toys R Us in my native city in California . It was located in a big new shopping center in the main street of the city . It was not a very big toy shop but there was quite a good variety of different toys , and also there was a small section of the goods for babies Kids R ' Us . That day it was really very crowded there , because it was Saturday afternoon and many parents could take their children

out for shopping . Besides , as this mall was a brand new one in the city , there were dozens and dozens of new interested customers , arriving all the time

First of all , I paid attention on numerous young couples and teenagers , who came there definitely without intentions to buy something , but rather to do window shopping . This could happen because the shop was , again , a brand-new place . Of course , there were many children there , who came mostly with their mothers or elder siblings There were a lot of young women in the section of Kids R ' Us , who were interested in clothes , footwear or toys for little babies Therefore , I could notice almost shop

It was not easy to estimate correctly , whether those children were mostly boys or girls . Probably , the amount of male and female children in the shop was approximately equal . Boys were very energetic . They enjoyed mostly action toys , plastic guns , remote controlled cars and basketball sets . Some of them insisted on buying different toys from Spiderman and Hulk series , some chose Spiderman comics , and two of little boys became happy owners of Lego sets . Also , miraculous but rather expensive multifunctional Robosapien Robot was an extreme attraction for all the male part of the visitors

Certainly , little girls were very greatly interested in Barbie-dolls and their all possible accessories . Many girls were asking their mums to buy special sets of toy cosmetics and little dresses for their Barbie dolls Some girls decided to buy new back-bags , stationary or other accessories for school , and one girl asked her mother to buy a big set for arts and crafts . Some little girls to buy little plastic toys , like My Little Pony with a long tail and mane to be brushed by a little brush included to the set

Extreme crowd of children of both genders could be observed in the section of stuffed animals , where lots of beautiful dogs , cats , horses tigers or teddy bears , small and big in size , were waiting for their owners . There were many adults in this section also . Three-four of young men bought some cute teddy bears for their girl-friends , and one couple bought a huge stuffed dog . Teenagers and young people were more concentrated on electronic games , PC games , table games , and especially puzzles : I guess , more than a dozen of different puzzles was bought that day . Also , any little child could receive a huge colored balloon from the consultants...