Paper Topic:

Ethnographic Research Project on Fall-line motorsports

Ethnographic Research Project on Fall-line motorsports The subject of the Ethnographic Research project is Fall-Line Motorsports , a full service participant in the motorsports industry Located in Chicago 's northern suburbs , the firm specializes in racing servicing and modifying street and professional high performance vehicles such as BMWs , Porsches , Audis , Mercedes-Benz , Corvettes , and other high end transportation (Fall-Line Motorsports , 2006

In the form of ethnographic research , Fall-Line Motorsports , is subjected to focus on the sociology of meaning through close field observation of sociocultural phenomena . Typically , observing the motorsport community (not necessarily

geographic , but within the work and limited leisure environment . Selection of informants or participants who are known to have an overview of the activities of the community and requesting such informants are asked to identify other informants representative of the community (Ethnographic Research 2006

Several informants /participants are interviewed multiple times within the work environment . The purpose is to use information from previous informants /participants to elicit clarification and deeper responses upon re-interview . The intent of this process is to uncover common cultural understandings related to the environment under study . It should be noted that study utilizes the approach from the point of view of art , i .e . marketing , symbols , images and cultural preservation , i .e behavior , customs and norms , as a descriptive rather than analytic endeavor (Ethnographic Research , 2006

cultural immersion

Observation

Aspects of motorsports has had long been considered exclusively European in nature , most notably sports cars and grand prix motor racing , began to achieve a level of acceptance that would make them important elements of the American automobile culture in the years to come (Inge , 1989 ,

. 110

One of the most noticeable practices in the shop environment was the constant human activity . The machine and tools were merely instruments that served as extensions of the men working around them . The level of concentration was amazingly intense . Empirical analysis yielded high productive output , efficiently , effective craftsmanship only second to the obvious dedication and resourcefulness . It was difficult to imagine that any facility of the same size could match or possible exceed the results of Fall-line Motorsports , particularly in the motorcar racing industry

Macro-ethnography

Broadly-Defined Cultural Groupings

Motorsport racing is a sport of addiction . Once you experience it firsthand , you feel compelled to keep following it . In many cases , you quickly identify with a driver , his sponsor , or the make of car he drives . You watch races on television , you scan the news for articles or photographs , you see people on the street wearing a NASCAR T-shirt or cap , you notice numbered decals on the back windows of cars and trucks , you start to recognize (and buy ) products based on which team they sponsor . A cultural reading of NASCAR 's evolution shows that stock car racing has become part of our national consciousness , both accepted and recognized by corporate America and the media (Bodine et al . 1997 ,

. 3

Since the very first visit to Fall-line Motorsports , I became completely enthralled with the motorsport business . I saved and...

9 pages

63.0 KB

Free sing-up