Ethics & Legal Environment

ADDIN EN .CITE Hursthouse2Rosalind HursthouseEthical Theories Compared2007December 92001http /www .trinity .edu /cbrown /intro /ethical_theories .html (Hursthouse , 2001 . We can see a moral rule is something that is required by rationality , so if these liquor advertisements don 't have any violation to the rights of people then it is probably ethical . It is not the advertisements that makes the people drunk , or do anything foolish . It is the liquor , so the blame on the issue of whether something is ethical or unethical should be pinned on the liquor , not on the

advertisements that promotes it

Another ethical theory to consider in this issue is the Virtue Theory or Aristotle 's moral theory . In this theory , it is stated that an action is ethical of it is what a virtuous agent would do in the same situation or circumstance ADDIN EN .CITE Hursthouse2Rosalind HursthouseEthical Theories Compared2007December 92001http /www .trinity .edu /cbrown /intro /ethical_theories .html (Hursthouse , 2001 . In this situation , a virtuous agent is defined to be someone who acts virtuously , someone who possesses and exercises the virtues . A virtue is considered to be a character or a trait which we humans needs to flourish in to live properly . So if this theory is applied to the ethical issues of a liquor advertisement , we would come to an understanding that the advertisement is not ethical . If we are to have a virtuous agent , he would surely go against the advertisements especially because it could lead to accidents and crimes . A virtuous agent would always think about the further consequences of something just like how this liquor could increase accidents as well as the occurrence of crimes

To sum it up , the ethical concern with a certain issue is dependent on how a person views it . As we apply it to the various ethical...