Ethics in Counseling Summary One page

Introduction (NPI ) process to develop its new products and services to the customers with the 6Sigma quality checks to achieve the very high level of standards (Heather McBroom , 2009

SWOT Analysis

Strengths : It is a global market leader with varied products and diversification in different segments which lends it great financial security . It also has a very strong dealer network with a good , firm infrastructure and latest technology systems in place for very high efficiencies

Weakness : its operations depend on finite mining demand , shrinking market share outside the U .S

and Asia , rather high debt structure and weak forecasting system for dealers to work with

Opportunities : increasing construction activity in Asia , joint ventures and acquisitions of its faltering rivals , leverage distribution channels , solar and hybrid fuel cell technologies

Threats : competitors getting better at copying technology , rising raw material prices , mining activity dependent on commodity prices like coal and recession fears (Datamonitor , 2005

Conclusion

The research shows that the company has succeeded in gaining strength over the past 80 years and has managed to remain fairly true to its mission and vision . The Porter and SWOT analyses show that it has no direct threat as of now but other rivals are slowly gaining strength and so the company needs to push hard to retain its market share . Its approach towards the product and market development and penetration will help to maintain its leadership position

Corporate Strategy recommendation

In line with the set objectives of the firm and its past corporate strategy determined by the management , the recommended idea for the future , in the next five years at least , the company should try to focus on retaining its global market leadership position that it has attained at present . For this to happen , the quality and the 6 Sigma techniques need to be...