Environmental Issues

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Fast Food Nation : The Dark Side of the All-American Meal

By Eric Schlosser

Surprisingly , Fast Food Nation has the fast food industry . In this all to real work by Eric Schlosser , the reader is taken on an exploration through the fast food industry and its many aspects . Despite the fact that many arguments are based on the boring stores that he narrates , this book was very informative to the blind American consumer , such as myself . Schlosser tells the reader about the many steps

that go into the production of a fast food meal . He also deals with the many s that we , the fast food consumers , never even realize exist : meat and potato production , and the process of becoming a franchisee of a fast food joint . Changing the way that we simply view fast food seems to be the goal of this book

Introducing the entire story with a segment about a classified under military base built on the inside of a mountain , Cheyenne Mountain was a very interesting approach . Schlosser used this segment to give the reader an example of exactly how important the fast food industry is to America . Schlosser also begins to set the ground for the entire writing that is to follow : marketing , location and future . One important idea that is discussed is the idea that we , American society , do not trust some one that is a non-conformist thus helping industries sell products "Customers are drawn to familiar brands by an instinct to avoid the unknown . A brand offers a feeling of reassurance when its products are always and everywhere the same (Schlosser 5 . Many concepts are discussed and outlined , but the most important part of the fast food industry is the men (and women ) that started this relatively recent food production method

Chapter one is entirely about the men that began the fast food revolution whether it was a local hot dog stand or a "burger joint " in California . Many believe that the fast food revolution had its roots in the 1940 's when the McDonald brothers first started applying the assembly line method to the production of food , but this is not completely true . Granted , the McDonald brothers were ahead of their time , but the real fast food joint began with the appearance of the "carhop " restaurants and the corner hotdog stands . One of the pioneer California hotdog stand owners was Carl Karcher . Then along came the McDonald brothers in the 1940 's using the assembly line method , along with products and no utensil method for the serving /eating of food . Many of these entrepreneurs did not even attend college , some never even completed high school ! Yet , for some reason the idea of a fast food restaurant was golden . Needless to say , the great success was primarily due to the methods in which these "products " were sold

Bringing children into the advertising market was a brilliant idea , and can be accredited to Walt Disney . After many years...