Entrance of `Du` in Dubai Market

Demand

The nature of home demand conditions for the firm 's or industry 's products and services is important because it determines the rate and nature of improvement and innovation by the firms in the nation . These are the factors that either train firms for competition or that fail to adequately prepare them to compete in the marketplace (`du releases its audited financial results ' 2007

Du achieves its competitive advantage because the home demand sets the quality standard and gives firms a better picture of buyer needs . This advantage is enhanced

when home buyers pressure the nation 's firms to innovate quickly and frequently . Also , du has set itself the target of acquiring 30 per cent of the UAE market within three years (`du , the new telecommunication operator , 2007 . The basis for advantage is the fact that Du can stay ahead of the market when firms are more sensitive to and more responsive to home demand , and when that demand , in turn reflects or anticipates world demand . There is less apprehension about investing in large scale production facilities and expensive R D programs when the home market is sufficient to absorb the increased capacity . In several years , UAE expects rapid demand growth which can reach Dh 950 .9 million in 2008 . Also , Du opens new opportunities for customers offering 171 international roaming destinations (`du , the new telecommunication operator , 2007 . In this case , the home demand accurately reflects foreign demand , the existence of large-scale facilities and programs will be an advantage in global competition (www .du .ae

In sum , Du resides in environments marked by fierce competition and market opportunities . On the one hand , it is are open to , and dependent upon , the social and physical environment that surrounds it . On the other hand , it needs tenancies resources and political legitimacy...