Paper Topic:
Enterprise Development, Culture and Management
Women Entrepreneurship A Case Analysis Student 's Name Course Code , Semester , Year Tutor 6th December 2008 Introduction Commercialisation is a key factor that determines the nature of business processes in modern day operational environment . Commercialisation of services is associated with increased delivery due to increase in relevance of inputs to the needs of the end users (Brody 2004 . It is generally accepted within business and political circles that commercialisation of services and production is a good way to increase on the level of output and efficiency in
processes though the phenomenon has a number of disadvantage which are mainly due to the increased cost of operation that comes with commercialisation . With commercialisation entrepreneurship has come up as one of the key aspect that business have to develop or look for in their personnel to ensure increased levels of creativity and therefore more relevance to the needs of the users (Fitzpatrick 2006 . It is worth noting that a key characteristic of increased commercialisation of services is that the level of competition also increase since services and products are developed with the aim of gaining profits . Organisations become more strategic and there is increased competition for gain of large market shares so as to increase the levels of control that industry players have on dynamics of the market (Kao 2007 . Entrepreneurship has developed due to not just the high levels of commercialisation of processes but also in response to the high levels of competition which require the application of innovation in development...
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