Effects of implementing Customer Relationship Management

Effects of Implementing CRMs in Business

Name

University

Course

Tutor

Date

Introduction

With the current competitive business environment , organizations are putting their best feet forward in an attempt to keep an edge in the market if not to secure an extra customer in the constant race to increase their profits . They are committing resources for the sole objective of acquiring , retaining and ultimately ensuring a growth in their client base . Such is the role of Customer Relationship Management (CRM , which refers to the technological application in methodologies

and tools that are aimed at helping a business manage its customer relationship in an organized manner (Ward , 2004 . CRM processes provide businesses with the information they need to know about their customers thus ensuring that they provide the highest level of customer service and satisfaction to the most profitable customers . In light of the above , this will evaluate the effects of implementing Customer Relationship Management (CRM ) in businesses

Prior to the current advancement in technological advancement , the separation of the producers from the consumers of their goods or services was as a result of the natural outcome of the industrial era Producers did mass production but used middle men to reach the consumer thus the consumer and the producer were often separated . On the other hand , these producers , due to specialization in corporate functions came up with specialized departments such as buyer professional and thus each entity was separate from another (Gaurav , 2007

Recent disciplines have however revealed the need for...