Effective Strategy for Managing and enhancing of Corporate Image of an Organization - NIKE - A case study

Effective Strategy for Managing and Enhancing of Corporate Image of an Organization - NIKE - A case study

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TABLE OF CONTENTS

TOC \f \h \z HYPERLINK \l "_Toc8 " RESEARCH QUESTION PAGEREF _Toc8 \h 4

HYPERLINK \l "_Toc9 " RESEARCH OBJECTIVES PAGEREF _Toc9 \h 6

HYPERLINK \l "_Toc0 " LITERATURE REVIEW PAGEREF _Toc0 \h 7

HYPERLINK \l "_Toc1 " METHODOLOGY PAGEREF _Toc1 \h 10 HYPERLINK \l "_Toc2 " Primary Research Methods PAGEREF

_Toc2 \h 10

HYPERLINK \l "_Toc3 " Secondary Research Methods PAGEREF _Toc3 \h 10

HYPERLINK \l "_Toc4 " PROJECT MANAGEMENT PLAN PAGEREF _Toc4 \h 11

HYPERLINK \l "_Toc5 " CONCLUSION PAGEREF _Toc5 \h 12 INTRODUCTION

Though there are many successful local and multinational organizations that exist in the world but there are very few among those who have established a successful corporate image of their organization . By corporate image it is meant how people and society perceive an organization . This means that corporate image becomes a part of perception management . The corporate image explains the purpose of the company that is what the company stands for . It can be called basically a function of marketing since various marketing tactics like public relations and promotions are used to set up an image of an organization suggesting a mental picture to the public . Organizations focus on developing a corporate image so that they can generate interest and appeal among the public including their consumers in to create brand...