Paper Topic:

Economics

Running head : ECONOMICS

Introduction

Company A plans to expand into China market which has a potential market of more than a billion people . From that market , it would be possible to service neighboring countries like Japan , Taiwan and the two Koreas . A successful launch in China would be highly dependant on the right marketing mix and appropriate cross-culturally adverting and marketing campaigns . Failure to appreciate cultural differences between the US and China could result in a disastrous launch and poor reception of the product in the targeted market . In this respect

, language , religion consumer preferences , and culture will play a big role in determining the way the Chinese market will receive the product . Research should be conducted into these factors to establish what is likely to contribute to a successful launch

The Chinese culture is largely influenced by Confucianism which is a philosophical and ethical set of teachings that guides every aspect of Chinese life ( HYPERLINK "http /en .wikipedia .org /wiki /Xinzhong_Yao " \o "Xinzhong Yao " Xinzhong , 2000 . It emphasizes loyalty , honor , respect and commitment to duty . Pubic embarrassment or loss of face is considered very shameful and many people would go to great extremes to avoid humiliating others or being humiliated . Any marketing campaign should incorporate these aspects to connect with the targeted audience Patience is another characteristic of the Chinese people . Unlike Americans , the Chinese prefer to take their time before making decisions . Rushing them could offend their sensibilities and jeopardize the company 's foray into the market

The...

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