Economics of the Industry- Marketing

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Hollywood and Marketing : Understanding the Appeal of Jaws

The success of Jaws may mainly be attributed to the interconnected presence of various genres and themes throughout the film , hence significantly increasing the range of its prospective audience . For one aside from being basically a thriller , the presence of an enormous shark as a dangerous entity would of course highlight themes on nature similar to documentaries . Furthermore , there is the crime genre , encompassing the theme of conspiracy , is partly embodied by the film as well

to explain , the Mayor who governs over the beach disregards every warning about the safety of the people in a straightforward manner , mainly pointing out economic reasons in defense of such a stance . Action is also present and evident throughout the film , especially during its final scenes . While still incomparable to films which are actually categorized under the action genre in terms of fights and explosions , it could definitely be argued that the final scene wherein the three main protagonists battle the shark which ends with the shark 's demise initiates a similar adrenaline rush for the viewers . In relation to such points , it is also important to emphasize the fact that the film is actually Hollywood 's adaptation of a highly successful book of the same name

Achieving a considerable appeal to the mainstream audience as well as to different types of viewers ensures success in terms of marketability (Wyatt 22 . Jaws has such appeal , as the presence of the...