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| Type of paper: | Coursework |
| Subject area: | Tourism |
| Academic level: | College |
| Style: | MLA |
| Size: | 416.0 kB |
| Word count: |
2984 words/11 pages
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| Mark awarded: |  |
| Author: | Krista Berger |
| Date submitted: | 2008-11-22 01:56:09 |
| Rating/Votes count: |
 
3.00 / 2
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| Tags: | marketing, outsourcing, airport, airline, online, analysis, economics, aviation, maintenance, contrast, modcrib, compare, English, London, Donald, PEST, Airlines, Delta Airlines, Delta Sales Distribution, Well, Airline Crew |
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Economics of Airline and Airport Management 2008 Economics of Airline and Airport Management Introduction The continuity of business becomes a major concern when a company experiences a downturn due to the fierce competition , natural disaster , and industrial events including ones caused by terrorism . In early 21st century , when there was a terrorist attack on the famous building in the world , World Trade Center and Pentagon , we witness that such attack has cost the country 's economy in major reform both operational and fundamental aspects not to mention severe impact on the air travel industry . The 9 /11 attacks have significant impact on the continuity of air traveling . This is because such attacks will decrease travelers ' trusts to going by airplanes . When it happens , Boeing and Airbus , as the leading manufacturers of airplanes , faced declining demands for new airplanes from airlines . The above incidences are some examples of economic and industrial issues that influence the airline industry . Concerning the airline industry , this paper will discuss several issues that influence it . Aims and Objectives This paper intends to demonstrate an understanding of economic , social , political , international , environmental and technological influences concerning the air travel industry by using a PEST analysis Using the non-participant observation method , collecting data and analyzing qualitative information from journal , books , magazine and other online materials , this paper aims at analyzing pricing strategies and cost strategies in the air travel (airline ) industry . In addition , the paper aims at identifying economic constraints within which the international air industry operates . Delta Air Lines ' Share Price In special report regarding the merger between Delta Air Lines and Northwest Airlines , USA Today reports that both companies ' stocks experienced negative sentiment from the market as their stocks fell respectively . Figure 1 Delta 's Stock Price Source : Yahoo , 2008 According to a report concerning the merger , immediately after the company announced the merger , Northwest shares plummeted about 8 .4 , or equals to 94 cents , to 10 .28 . Similarly , Delta 's stock price also declined about 12 .6 equals to 1 .32 a share , to 9 .16 . This condition becomes a signal of investors ' denial since at the same time , the Dow Jones industrial experienced a rise about 60 points . The condition represents the drop in the value of Delta 's stock in exchange for Northwest share from previously 3 .1 billion into about 2 .7 billion (Reed and Adams 2008 . Figure 1 shows the historical trends of Delta 's stock price within 1-year period . In addition Figure 2 represent current stock price of Delta 's Air Lines , exhibiting the continuous declining stock performance to 6 .80 (Reed and Adams 2008 . Figure 2 Delta Airline Stock Info as of 22 April 2008 Source : http /phx .corporate-ir .net /phoenix .zhtml ?c 71481 p irol-stockQuote U .S . Airline Industry Competition and Impact of Credit Crunch At present , although it is still early in the recovery and certainly , high fuel prices and another terrorist attack and political events like wars could cause another setback air travel industry in the... |
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