Paper Topic:
Economic for business
Name Course Instructor 's Name 25 May 2010 Woolworths Limited Market Analysis Introduction Woolworths limited is one of Australia 's largest chain supermarkets . It famously known as Woolies ' in Australia while in Victoria it operates as Safeway . Woolworths limited was established in the mid 1920s (Hoover 's 56 . The first chain store started its operations in Imperial Arcade in Sydney . The supermarket also operates in New Zealand . The chain stores are a leader in food and take away liquor retail in addition to being the largest poker machine and
hotel machine operator in Australia (Dun Bradstreet Marketing Pty 24 . The supermarkets are found all over Australia with about 777 branches operating under different brand names such as Woolworths supermarkets , Big W , Dick Smith electronics , Dick Smith PowerHouse , Woolworths Liquor , Tandy Caltex /Safeway , Caltex /Woolworths , Safeway liquor , Dan Murphy 's and BWS (Woolworths Limited 2010 . The company has been committed throughout its operations to serving its customers to the best of its ability . This has enabled it to retain its customer base and even increase it
Pricing power and policies
It is approximated that Woolworths and Coles supermarkets own up to 58 of the market in Australia . Thus these companies enjoy economy of scales while buying goods . This advantage gives them pricing power over smaller stores , that is , they can still lower their prices and still earn considerable profits as opposed to smaller stores (Woolworths Limited 2010 . In addition Woolworths operates many one stop stores . This gives it ability to sell...
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