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| Type of paper: | Research Paper |
| Subject area: | HR Management |
| Academic level: | College |
| Style: | APA |
| Size: | 192.5 kB |
| Word count: |
1452 words/6 pages
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| Mark awarded: |  |
| Author: | Takako Garza |
| Date submitted: | 2009-09-23 09:41:02 |
| Rating/Votes count: |
 
3.00 / 2
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| Tags: | states, year, health, digital, interest, pay, perez, kodak, head, ceo, United States, Eastman Kodak, Answer, Chandler, Business Intelligence, Lawrence Freedman, Polaroid Corporation, Eastman Kodak Company, Month Rent Trans Food Utilities, Ruby Tuesday, Force Model |
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Will Eastman Kodak under the leadership of CEO Perez succeed to manage its new environment ? 2008 Will Eastman Kodak under the leadership of CEO Perez Succeed to manage its new environment ? Introduction The digital revolution has transformed much business and provides customers with new experience . However , for some traditional companies , the coming age of digital technology also provides threats since the streaming of ``0 ' and ``1 ' digit threatens their existence . The situation exactly occurs in the case of photography where Eastman Kodak that is well-known in traditional photography industry is striving for being exist in digital era . Under such circumstances , Eastman Kodak has been losing its market , as photography underwent revolutionary technological changes . Concerning the issue , this paper will elaborate and examine how Eastman Kodak has been adapting and even diversifying to other markets by using external analysis tool like Porters Five Force Model . Challenges of Kodak Under CEO Perez The digital market is the new direction of the film market . Both company should not neglected the potential of the niche . Kodak for instance , has realized that camera phone is the best selling mobile communication device in United States . Therefore , the company has allocated significant amount of investment in developing new digital cameras as well as providing state of the art photofinishing services . Kodak will develop new and lower-cost business model for the silver halide films and paper products . Managers of the company believe that this will enhance the competitive advantage of the company in the new markets (Kodak , 2004 . Porters ' Five Force Models At the heart of this analysis is the industry analyzing model known as Porter 's five forces (Figure 1 ) model which details the threat of new entrants , power of buyers , power of suppliers , rivalry among existing competitors , and the threat of substitute products for market place organizer or transaction service provider industry satisfy following diagram :Figure 1 Diagram of Porter 's Five Forces Source : Porter , 1998 Rivalry This factor is characterized by examining the concentration ratio of the industry . An industry with a low concentration suggests that there are lots of players in the markets and competition is in its high level . Industry that has highly concentrated suggest a situation where only a few players within the industry that control significant share of the market (Porter 's , 2004 . In photography industry , their main competitor , Fujifilm has seemed to be some steps ahead of Kodak . Along with its program of targeting foreign markets , Fujifilm has established digital photofinishing services for its foreign consumers a lot faster than Kodak has (Daniels , 1998 . In film industry , Kodak has greatest challenges from their rival , Fuji . The competition between the two companies is intense since the Kodak is considered as lack of passion in maintaining its leadership while at the same time Fuji and other competitors continue gaining their market share . Threat of Substitutes Substitution generally means products of another industry of other segment of an industry that could appeal customers as a replacement to our products . However , the definition expands... |
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