Eastman Kodak (External Environment Analysis)

Kodak booths and Kodak online photo printing services are exceptionally matched to Kodak 's expertise as well as being areas where Kodak can easily out price any incoming competition . One major weakness of Kodak is its balance sheet . It is currently heavy in debt and its revenues and profits are in decline

An opportunity for Kodak is the printer market where it will be offering consumer printers whose ink refills are significantly cheaper than the competition - a significant move to cut away market share from Canon and HP . This move also leverages

Kodak 's expertise in the chemical field of photography as opposed to its weakness in the digital side of imaging . A weakness for Kodak is its poor consumer lineup . Kodak does not have a consumer level SLR camera nor does it have a strong presence in the upper market segments of digital cameras . Remaining threats include the eventual obsolescence of film . Kodak is constantly seeing their revenues from film decline year after year

I believe that it is too late for Kodak to become a strong force in the digital camera market . The hostile environment and its financial status preclude it from making major investments in pushing its digital camera line . Kodak is already reeling from the debt it incurred in pushing their digital camera line . It would be wise for Kodak to play to their strengths and the situation of the market and it appears that the strategy of Perez does this

Perez is shifting the attention of Kodak solely on digital . The film departments of Kodak will be slowly phased out over the coming years with many streamlining operations already performed in these areas . This is in realization that while there are still niche uses for film , these markets will still eventually shift to a digital...