EVA - Case study analysis: Ethics in international environments

Another important step is for the organization to implement the multi-domestic marketing strategy that will give importance to the specific preferences of different foreign markets . The organization has to tailor-made their marketing strategy to the needs of respective foreign countries . The appropriateness of the marketing practices of the organization should also be assured by means of establishing a separate department in the organization that will oversee that the marketing of Winfield adheres to the culture , preferences , and law of the foreign market it is being catered . Moreover , the norms and values of

the company should be uphold by means of making marketing ads and other promotional materials that targets adults rather than minors . In addition , BATA should place warnings about the ill effects of smoking to the health of people in the very packaging of Winfield and also , in their marketing campaigns even if the law of the foreign country does not require such . BATA has to protect the reputation of the organization and one effective way of doing so is by effectively practicing corporate responsibility (Blownfield Murray , 2008 . The organization has to be mindful of their duties and responsibilities to their consumers and the society as a whole

Recommendation

The Utilitarian approach to ethics is a kind of normative ethics that assesses the morality or rightness of action based on its outcome . In utilitarianism , a decision or action is ethical when it yields the greatest benefit for the greatest number of people (Crane Matten 2007 . Based on utilitarianism , BATA has to give importance to the welfare of their consumers and not only the organization 's profit in to make their business processes ethical . By means of establishing the core value system of the organization and also by making sure that the promotion of Winfield is focus on adults together...