ENGLISH

Persuasion : The Use of Visual Effects and Connotative /Denotative Language

One of the online ads that persuaded me to buy or seriously consider buying the product can be found at HYPERLINK "http /www .rosettastone .com " www .rosettastone .com . Their product is a language learning package that used word and visual effects in conveying what is supposed to be its dominant impression . At first sight , the dominant impression of the ad can be described as follows RosettaStone is the product that would connect people to different languages , cultures , and customs . It is a

colorful experience that enlightens the best of every culture , making people see the world from above (like sailing in a parachute . This is formed with the help of visual objects and effects , such as the images of people , objects , and places

The ad uses denotative and connotative languages with the help of pictures and words . Denotative language - or the literal use of language - can be one or more of the following : first , the use of web categories (e .g , personal , organizations , schools second , language that is used in news releases , overviews , and support sections third words that are used in charts and visual effects . On the other hand connotative language - or the suggestive use of language - can be found in one or more of the following : first , the use of different colors of a parachute with shadows of men and women of different heights , sizes , and postures , signifying the pleasure and importance of learning different languages around the world second , the use of smiling faces of men and women from a variety of cultures , signifying the fun and easy use of the product in learning one language to another third , words that are used in testimonials and stories that are usually personal . As proven here ads become more effective when used with both denotative and connotative languages

The impression of an ad is developed with the help of pictures , words and their effects . In this particular ad , RosettaStone used colors images of people and their clothing , as well as pictures of a variety of places around the world . It gave the impression that RosettaStone is the bridge used in reaching other places , other cultures , and other people

References

RosettaStone (2008 . Learn English , learn Spanish , learn French , learn German , learn Italian , and 25 other languages . Retrieved February 20 2008 , from the RosettaStone Ltd . database : HYPERLINK "http /www .rosettastone .com " http /www .rosettastone .com

WiredProf .com (2006 , August 21 . 1-2 Lecture : writing with descriptive language . Retrieved February 20 , 2008 , from English 100 : College Writing Course Web : HYPERLINK "http /www .wiredprof .com /100 /lectures /DescriptiveLanguage .htm http /www .wiredprof .com /100 /lectures /DescriptiveLanguage .htm Name 20 February 2008...