Paper Topic:

(EASYJET)(AİRPLANE COMPANY)Analyse the business comunications processes used by a creative company of your choice.Explore how the communications challenges faced by the communacations team have influenced the developmentof the communications culture

EASYJET AIRLINE COMPANY LIMITED

EasyJet Airline Company Limited (easyJet ) is a low-fare airline company based at London Luton Airport . easyJet is one of Europe 's largest low-fare airlines and operates domestic and international scheduled services . easyJet flies on 307 different routes to 80 different European cities . easyJet has a Type A Operating License from the United Kingdom Civil Aviation Authority allowing it to carry passengers , cargo and mail on aircraft with 20 or more seats (Wikipedia , 2007 easyJet 's business model and communication plan mimics that of the American based Southwest

Airlines which has aided easyJet 's growth over the last ten years

easyJet was founded by Stelios Haji-loannou on October 18 , 1995 and began operating on November 10 , 1995 with two Boeing737-200 aircraft leased from the Independent Aviation Group Limited . In the beginning easyJet only flew from London Luton Airport to Glasgow and Edinburgh In 1998 , easyJet purchased a 40 stake in TEA Switzerland . By 1999 easyJet had over three million passengers and was traded on the London Stock Exchange in October 2000 . In 2002 , easyJet acquired Go Fly , a London based airline , and in December 2003 easyJet opened a new hub in Berlin , Germany at Schonefeld Airport . In May 2004 easyJet increased its service from two routes to eleven routes

In 2004 , FL Group began purchasing stock in easyJet and a rumor of a takeover ensued . However , by 2006 FL Group sold its shares in easyJet and the takeover never occurred . In November 2005 , easyJet CEO Ray Webster stepped down and was replaced by Andy Harrison . Under the leadership of Andy Harrison , easyJet expanded its fleet to 122 aircrafts , 262 routes , and 74 airports in 21 countries

In 2007 , easyJet reported carrying over 37 million passengers easyJet 's success can be attributed in large part due to its website and internet presence . Between 1995 and 1997 easyJet reservations could be made only via the telephone . Travel agents would not book easyJet reservations because they would not receive a commission . In 1997 easyJet developed a website in to take reservations , and bookings skyrocketed by over 98 in 7 years

Easy ' Brand

The communications culture of easyJet begins with the founder , Stelios Haji-loannou . easyJet and the easy ' brand are two separate entities easyJet is owned by EasyJet Airline Company Limited whose largest shareholder is Haji-loannou . Haji-loannou is also the sole owner of the easy ' Haji-loannou licenses his easy ' brand to his airline as well as to other easyGroup corporations . easyGroup corporations pay a fee to Haji-loannou for the use of the name . However , easyJet does not have to pay to use the easy ' brand name . This arrangement and communication style is important because if a company tries to initiate any type of hostile takeover , the easy ' brand would be protected This arrangement displays the type of protection , culture , and loyalty Haji-loannou has in his company

Southwest Airlines

easyJet has developed its culture of communication to mimic that of American based Southwest Airlines . Both easyJet and Southwest Airlines are low-fare...

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