Paper Topic:

E-commerce

E Commerce

Name

Course

Tutor

Date

E Commerce

Q .1

There are several requirements which a good online selling site must meet . The first characteristic is that the site must be usable . Not only should it be easily accessible , it must also have great content as well as a conversion oriented design . One way of achieving this usability is through using standard conventions (Stokes , 2007 . An analysis of the Land 's End site , as well as that of buySAFE shows conformance to this requirement . We see the

use of distinct links (all of which are blue and underlined , in line with established conventions (Lands End , 2009 buySAFE , 2009

Another established convention is that menus should always be located either at the top of the page or on the left hand side of the page . We see the menus located at the top of the page in all these sites Additionally , the logos of Land 's End and buySAFE are located at the top left corner of the page , in line with established standards . Another established convention is that of locating the search ' button at the top of the page , and using ordinary wording such as search ' on the buttons . In either case , we see the search box at the right hand corner of the page with the words search ' or search engine ' on the buttons . Another attractive feature of the sites that enhances their usability is the consistent use of colors , menus and logos . In the buySAFE site we see...

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