E-business strategy

Running Head : E-Business Strategy

Citibank 's E-Business Strategy for Global Corporate banking

[Name of the writer]

[Name of the Institution]

[Name of the Professor]

[Course]

Citibank 's E-Business Strategy for Global Corporate banking

Citibank changed its global strategy in 2000 because of stiffer competition and the dot com boom . However , their current E-business strategy is -Connect , transform and Extend (CABC , 2002 . The core strategy of the bank is to offer a single web-enabled platform to all of its customers . In this we will discuss how Citibank 's trade and

br cash group can develop different e-business products for different industries . Similarly , we will discuss how Citibank can identify what it can offer when the market is changing rapidly (1

In to cater different industries Citibank can offer customized products to its customers . The bank must identify the needs of the customer and then target them in an efficient and an effective way . The cash and the trade group must value the need of less environment and they must focus on developing an effective e-business strategy that can benefit the customers in the short and the long run

Products like CitiDirect can benefit the corporate customers because they can make online payments and can perform transactions anywhere in the world . This product has centralized the banking environment and customers all over the world can coordinate and contact each other through an online medium . Similarly , products like check outsourcing systems can be developed by the bank (CABC , 2002 . Through (COS ) check...