E-Marketing

Student 's name

Instructor 's name

November 2005

E-marketing Excellence

Relative advantages and disadvantages

The phenomenal success of companies such as google has triggered much interest in using the Internet for business . The dynamic nature of this channel and relatively low barriers to entry , make it more difficult in which to operate , than may be obvious at first glance . The explosive growth of the medium during the last decade could merely be the beginning of a powerful movement that gathers much greater force in the near future . The Internet

is a virtual medium and is difficult to grasp for people accustomed to tangible reference points . The technique of SOSTAC is useful to steer a profitable and viable course on the World Wide Web . SOSTAC is an acronym for Situation Analysis , Objectives Strategy , Tactics , Action and Control

Types of business activity on the Internet

Producers of goods and services as well as by final consumers share the Internet . Transactions take place between manufacturers and industrial consumers (B2B , between manufacturers in direct channel contact with consumers (B2C ) and between consumers who state desired terms of purchase to potential suppliers (C2B . Holidaymakers stating upper limits for airline tickets and hotel rooms are popular examples of C2B The Internet started with B2B activity , but there are sectors in which C2B has gained recent popularity . Sellers and buyer both like B2C for the savings and convenience it offers compared to conventional market systems

Internet Business Evolution

The possibility of actual purchases by customers fuelled initial business interest in the Internet . E commerce became a panacea for enterprises with jaded distribution channels . Customers were also delighted at the convenience of shopping on the web . E commerce gradually expanded to services before and after purchase . It has now become a stable channel for many industries , and a source of competitive advantage as well

Companies soon realized that not only could they use the Internet to sell goods and services and support their customers , but they could also use it to dialogue with suppliers , bankers and employees at distant locations . E business became more fashionable than E commerce , for it spanned the entire business process cycle , and not just the B2C aspect

E marketing is the latest form of commercial activity on the Internet Producers encourage interaction amongst their clients and derive invaluable customer insights from web logs . Marketing professionals have found ways to enhance their brands and to improve recall . Who knows where the evolution of commercial activity on the Internet will lead us to next ? Experts believe that convergence of electronic devices and Bluetooth technology will greatly increase the time people spend on the Internet in the near future

The Need for High Professional Standards to Face Competition

The Internet can become a graveyard for brands owned by companies with inadequate resources . Customers expect quick responses to their inputs as well as timely deliveries of goods and services . The gap between promises made and actually kept can be high if a company does not have elaborate...