Paper Topic:

E-Marketing

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The Efficiency of E-Marketing through Different Mediums And Strategies

E-marketing is a valuable tool for companies in today 's digital age Majority of the people , who acquire information , turn to the Internet to access news faster and more efficiently . E-marketing is now at the heart of e-business , getting close and understanding customers better adding value to products , widening the distribution channels and boosting sales , as well as after sales services (Smith and Chaffey 12

However , the efficiency of e-marketing is only evident if the proper

strategy and action is taken . Here are several examples of e-marketing and the effectiveness of their strategies used

A Press Release By Saber Consultancy

Giving out a press release and allowing certain media to publish it online is an effective e-marketing strategy . In this case , Saber Consultancy , a business and marketing consultant firm , announced the launching of its new business program called XtendedARM through a press release , and it has been published in Daily News Egypt . Saber Consultancy is a firm that gives first-class market analysis , as well as market research service , allowing companies to move their organizations forward by maximizing strategic planning (Saber Consultancy 3 . Its service XtendedARM is a medium or large business and is in need of two of the most desired services . According to the CEO of Saber Consultancy , Ahmed Saber , the XtendedARM program allows the businesses to...

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