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Table of Contents

I . Executive Summary

II . Current Market Situation (omitted because I don 't know which country this product will be sold

III . Product

Contemporaries

Telecom NZ

Sun Cellular , Philippines

IV . Threats Opportunity Analysis

V . Objectives and Issues

VI . Marketing Strategy

I . Executive Summary

The current telecommunications industry currently consists of major telecommunication providers like Vodafone and Spirit providing a wide array of services from low-end low cost prepaid cellular subscriptions to high priced premium subscriptions . However , their sub-prime products namely , prepaid , still

leaves much room for improvement . We believe that the company can develop a sub-prime product that is even cheaper but will create even greater value for our customers

Zap is a telecommunications package that will undercut the sub-prime telecommunications providers of the larger cellular phone companies However , despite being more affordable Zap can still provide the company with a reasonable return on investment

Included is the of the products to be offered under the Zap umbrella as well as research on the collective background and feasibility of the Zap umbrella in the American market . A marketing plan is also enclosed to discuss how Zap will be marketed

Zap as intended will provide unlimited texting and calling for a small subscription fee . The unlimited texting and calling will be limited to other Zap customers only . It is hoped that by giving such low cost service other non-Zap customers can be drawn in by the low cost and convenience of being able to call and text friends and loved ones for practically free

III . Product

The product umbrella will be known as Zap and will be marketed mainly to the 13-25 demographic . The general idea is to provide SMS or texting and calling service that will undercut prevailing texting or calling rates but still providing added value to the subscribers . We believe that it may be possible to do so by offering unlimited texting and calling for a small , insubstantial subscription fee . Here are some examples of similar services in other countries

New Zealand

Telecom of New Zealand offers two unique texting services Boost Monsta and 10 TXT . Both promotions can be subscribed for only NZ 10 a month or Approximate 7 .80 . The promotions will first require a person to send 50 person to person texts or SMSes , which costs NZ 10 , to other people to activate the promotion . After wards , the customer 's special text promo is now activated the promo depends now on what kind of plan the customer is on . If he is on Boost Monsta he can now text up to 2000 times to anyone else on the Telecom network 10 TXT grants up to 500 texts to Telecom or any other New Zealand telecom providers (source www .telecom .co .nz

Subject to terms and conditions , these promotions are wildly popular in New Zealand as they offer a very cheap way of maintaining contact with friends and family , especially in a place a expansive and remote as New Zealand . It...