Diversity Action Plan - Company BMW

The BMW Action Plan

2006

The BMW Action Plan

BMW Corporation is an automobile manufacturing company established in with a global presence . With the three brands , BMW , MINI and Rolls-Royce Motor Cars , the BMW Group has its sights set firmly on the premium sector of the international automobile market . To achieve its aims , the company knows how to deploy its strengths with an efficiency that is unmatched in the automotive industry . From research and development to sales and marketing , BMW Group is committed to the very highest in quality for

all its products and services Along with its automotive concerns , the BMW Group 's activities comprise the development , production and marketing of motorcycles , as well as comprehensive financial services for private and business customers

Automobiles : With BMW , MINI and Rolls-Royce Motor Cars , the BMW Group is the world 's only car maker to pursue a purely premium strategy for all market sectors covered by its brands , from exclusive smaller cars to top-of-the-range luxury limousines

Motorcycles : Premium is the key word for BMW Group motorcycles as well It have enjoyed great success with its strategy : to develop and build the best motorcycles , set standards with regard to technology environmental protection and safety , and provide outstanding customer service in the pre- and after-sales phases

Financial services : BMW Group sees financial services as a key factor for success in today 's mobile world . It has established an extensive product portfolio which supplies expert information and advice for situations and questions relating to the finance sector providing services such as financing and leasing , asset management , dealer financing and company car pools . Other business interests are insurance (Bavaria Wirtschaftsagentur GmbH , IT consulting and systems integration (Softlab GmbH

BMW Corporation is a transnational company with its headquarters in Munich , Germany and research and development centers in Munich , Austria and California . The production for BMW Group and its global markets takes place in the following seven countries : Berlin , Great Britain Sounth Africa , China , USA , Austria , and Brazil . Assembly takes place with the help of external partners in the following locations : Hanoi Jakarta , Indonesia , Kaliningrad , Russia , Cairo , Egypt , Kuala Lumpur Malaysia , Manila , Rayong , Thailand . In to enhance and maintain its presence in key markets BMW Group marketing subsidiaries are present in Argentina , Australia , Austria , Belgium , Brazil , Canada , Denmark Finland , France , Germany , Great Britain , Greece , Hungary , Indonesia Ireland , Italy , Japan , Luxembourg , Malaysia , Mexico , Netherlands , New Zealand , Norway , Philippines , Poland , Portugal , Russia , South Africa South Korea , Spain , Sweden , Switzerland , Thailand and USA

Due to its diverse nature of operations and geographic locations with over 100 ,000 employees in 120 countries , BMW Group 's Cultural Communication is a significant part of the company 's corporate culture By providing a constant flow of internal information on our cultural activities , Cultural Communication gives employees a broad palette of offers for their very own recreation . In addition , BMW Group displays many works of the youngest generation of artists in numerous of its buildings around the world . As a company with significant international presence...