Paper Topic:

Dissertation

p Politics and Media

Mark Cane

Introduction

A congruent and mutual relationship existing between the media and politics has entailed the survival play of each in a world where consumerism is the equivalent theme . Corner and Pels (2004 ) once said that where political moralists have developed a steady habit of electoral withdrawal , apathy and cynicism , the media has provided a certain way to regain power . Political interests have maneuvered the use of media to forge an alliance in influence people to accept ideas that politics put through . The freedom of

speech and communication is seen as a mode for political control in to influence public opinion . The media process has therefore been used and at several times misused to encourage an opinion that desires mass acceptance that oftentimes draw out a passive audience into an irresistible urge to take part . Political marketing has clearly recognized the importance of the media industry in leveling with the public over issues they deemed important

In turn , the media has somehow seen journalists trying to improve a real story to draw out avid readers and viewers in the industry . Its catch-all ' term aims to benefit as the fourth power that has the capacity to influence public opinion . Gone are the days perhaps when the media lacks impartiality without any need to change popular sentiments and just report apocalyptic issues and events rather than public maneuvers to draw out patronage . Owing to a public hunger whose minimal educational achievement and information is next to lacking , any report or coverage however controlled yet persistently issued by the media is a worthy learning . We often see and hear journalists trying to take the audience to an arena they feel comfortable or manipulating a story to improve their media careers . Other journalists are even employed by politicians to coach them and how best to handle interviews . In a way both media and politics worked alongside one another through influence in practically the same way politics uses media in Craig (2004 . It is precisely just a matter of which side the media wishes to defend or attack and create opposing sides to an issue

The Media and Events

Princess Diana 's Death

Political entities often have a tight grip on communication outlets that exists alongside the normal mass media . The death of a prominent figure like the car crash which killed Diana , Princess of Wales in 1997 along with her companion , Dodi Fayed has seen different types of media personalities in opposing sides . Full disclosure of the events which led to her death was hard to determine because of the arguable role in the car accident which led to he death according to Dautrich and Yalof (2002 . Further both authors in the same book believed that the press played a great role in covering the events that played after her death and the roles played by members of the British Royal Family without embanking on the truth of the matter regarding her untimely demise

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