Disney Case study

Running Head : Disneyland Disneyland

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[Institution Name]

A cursory glance of The Smile Factory ' can lead one to believe that author John Van Maanen is applying scathing criticism towards the Walt Disney Company and their amusement parks . However , such a mistaken reading would be missing what is essentially an intriguing combination of cultural anthropology and workplace sociology . By invoking the various ways by which park employees , break from the strictures imposed by the park 's design and the scrutiny of those who would enforce the park 's

rules

It is important to recognize that Disneyland is by nature , a land of artifice , but not in the pejorative sense of the word . Its function is to provide guests with a conflated version of American culture that is flattened down to its cheeriest aspects for the purposes of entertainment and what one Disney executive is quoted to describe as the feeling business ' where interaction is the principle that governs the happiness trade ' Thus , while cultural pundits would be quick to deride employment at the park as an abject form of self-tyranny , it would be foolish to ignore the critical role which protocol plays in optimizing this happiness trade (Van Maanen 59

Disney has historically emphasized the importance by which the synergistic interaction between technology , creativity and engineering helps give rise to fantastic worlds ' and beloved characters ' As such , primacy in the entertainment efficacy of the parks and their attractions is given to their Imagineers . The name is a portmanteau of...