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Discussion Board: Special Olympics - Non Profit Organization

Special Olympics - Non Profit Organization : Discussion Board

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Special Olympics - Non Profit Organization : Discussion Board

About 40 years ago , Special Olympics has started changing the lives of people with intellectual disabilities by engaging them in sports and recreational activities which give them the sense of fulfillment and encouragement that they will not normally receive in their hidden and secluded areas (The Joseph

. Kennedy Jr . Foundation , 2010 . With its noble goals and pure intentions , Special Olympics has evolved from

being a simple backyard summer camp to a global movement but it still has a number of factors to consider to further widen its coverage and to be able to serve more intellectually disabled people . In to fulfill these goals , the leaders of this nonprofit organization must consider relationships , special events , and marketing and public relations in their overall marketing approach

Relationships are key

Being a non-profit organization Special Olympics must make the most use out of close relationships in to maximize their fund-raising capabilities . Deemed to be the key ' to development ' relationships with potential contributors who are also concerned with the ideologies of the Special Olympics organization must be the primary goal of the organization (Smith , Bucklin Associates , Inc , 2000 , pp .98-99 Building strong ties with people whom you share common interests with and are capable to financially support the plans of the group is one of the best ways to help Special Olympics achieve its goals

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