Discuss whether the organisation you have studied is likely to be successful or unsuccessful over the next five years?

Discuss whether the organization you have studied is likely to be successful or unsuccessful over the next five years (2005

INTRODUCTION

The success rate of a business organization is determined by the level of satisfaction it has being able and is still capable of rendering to those who patronize its services or products . It also9 depend on the level of trust the clients or buyers have for the service or product from the organization . This will form the bases whether they will continue to patronize the organization . The quality services and product

br has always being the reckoning force for successful business organizations . Thus , most successful business organizations have adopted the success rate and also curving an edge for themselves over their counterparts in contemporary business world . bringing about a fundamental culture change within an organization . The foundation of the new culture has to be faith- that there is a better way of doing things , and that we are really fully committed to it According to KPMG (2005 , oriented business strategy

This write- up tends to be base on Hilton International as a case stu7dy . Here , the organization operations in the past , present will be studied to see whether it will be successful or not in the next five years to come

HILTON INTERNATIONAL ORGANISATION

Hilton International organization is a name to be reckoned with when it comes to hostel industry world over . It has spread its tentacles to developing programmes such as esprit and Hilton University used in training its manpower . The organization is a Multi- International Corporation . Hilton International (HI ) owns the right to the Hilton brand name throughout the world , with the exception of the USA , where the Hilton brand is owned and managed by Hilton Hotels Corporation (HHC . The Hilton International operates 403 hotels , with some 261 branded Hilton and 142 under the mid- market Scandic brand . The Hilton International and the North American Hilton Hotel Corporation has a global alliance which extends the number of hotels operated by both companies worldwide to over 2 ,700- over 500 of which are branded Hilton Also , both organizations share responsibility for the Conrad brand which includes 17 hotels in 12 countries (national business awards , 2005

Hilton International started its operation in hotel business in postwar cities , with its modest services of offering a clean environment , air- conditioned respite and a cheeseburger . The Hilton hotels were designed for political impact during this time . The hotels were seen as little America , where businessmen and tourists in Europe and the Middle East could retreat from the disturbingly alien into the comfortable services provided by the Hilton hotels . These same features lent the Hilton a utopian aura , for the economically exhausted local population where a space of luxury and promise which realized permanently and prominently the new and powerful presence of the United States (Wharton , 2001

The Hilton International built 16 luxury hotels abroad between 1953 and 1966 . All were planned according to the Hilton programme and styled as `corporate modern '- the...