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Paper Topic:

Discuss the five major trends that have contributed to the evolution of public relations.

Public Relations 1

Running Head : Public Relations

Public Relations

Understanding the Trends that Lead to Effective PR



Essay assignment illustrating the trends in PR that have led to its progression

Professor 's Name

March 2007

Public Relations 2

Public Relations , also known as PR , is an important part of effective management . Without it , any person attempting to succeed in business might as well call it quits . Advising the public on the type of services an establishment provides , changes within an organization and gathering

new business are all functions derived from efficient PR . Today , PR has graduated from small luncheons downtown to international conversations held in the comfort of a home office and everything in between . Current increased importance of public opinion , growth of big institutions technical innovations in communications , increased incidence of change conflict and confrontation in society , and extraordinary growth of the World Wide Web are all fundamental players in the progression of PR Gaining successful results with a public relations plan only calls for a little go-getter ' in one 's mind-set , and the knowledge of current PR trends

It 's hard to believe that for the past 50 years we 've managed to utilize public relations to our best advantage . It just so happens , however that of those 50 years , the past 5 years have offered extraordinary innovations in technology and resources that have created a major breeding ground for effective PR . Increased importance of public opinion tops the list on impacting PR . Yesterday 's no-namer 's are now among the best bloggers , or self publishers , out there (Murphy , 2005 Additionally , growth of big institutions , such as discount retailer Wal-Mart , influences public relations . The scope of Wal-Mart is no longer toiletries and fairly-priced clothing . The company has spanned out to reach all consumers by providing limited financial services optometry needs and even vacation options (Wal-Mart .com , 2000 Technical innovations in communications are also am impacting factor in the future of public relations . Cell phones , lap tops and email are just a few of the innovations that make it impossible to be left out of any loop (Murphy , 2005 . Increased incidence of change , as well as conflict and confrontation are

Public Relations 3

also among the list of impacting factors . Change is inevitable and can cause conflict conflict requires confrontation . Eliminating issues relating to public relations are musts when effectiveness ' is sought The extraordinary growth of the internet and World Wide Web are additional factors impacting PR . The internet has enabled us to network like never before . As another source for media , the mere discovery of the World Wide Web was , by far , 10 steps in the forward ' direction

Other trends that have assisted in the evolution of public relations are noteworthy . These trends include more noise , or the amount of information people are flooded with , growth in direct communication less control in PR sourcing , and search engine marketing (Murphy , 2005 These trends , or tools , rather , have greatly affected the way we reach out . It is important...

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