Discuss the importance of video news release as a part of your public relations strategy.

In effect , Video News Releases offer their users an `edge . Recently , however , Video News Releases have been under much scrutiny over their authenticity . The issue is whether or not it is `moral ' for broadcasters to air Video News Releases , as the majority of the content , while fact , is delivered through paid actors portrayed as journalists , and the focus usually is biased .a no-no ' in news broadcasting (Wikipedia , 2006

Video News Release 3

Additionally , some broadcasters have chosen to `bump ' the paid actor delivering the report and edit-in their own correspondents , therefore

br claiming originality . An alternative to Video News Releases , known as B-Rolls , offer the opportunity for broadcasters to do all of the reporting and not be faced with the expenses of sending someone out to capture the information (McInerny , 2005 . B-Rolls are unedited versions of Video News Releases . This allows for broadcasters to pick and choose the information they air , as well retaining the PR opportunity that would not be available without the help of VNR 's or B-Rolls

While some question the legitimacy of Video News Releases , the benefits they offer Public Relations is necessary to effective strategy planning Video News Releases assist in issue-coverage that would otherwise be unknown to the public . Video News Releases do the job of many without the expenses , which makes this product necessary to any successful PR strategy

References

DWJ Television (2002 ) DWJ Television : Johnson , G . March 2007 HYPERLINK "http /www .dwjtv .com /about " http /www .dwjtv .com /about

Definition for Video News Releases (2006 ) Wikimedia , Inc : Wikipedia Writing Staff . March 2007 . HYPERLINK "http /en .wikipedia .org /wiki /Video_news_release http /en .wikipedia .org /wiki /Video_news_release

7 Pictures Inc . Video Productions (2005 ) Seven Pictures , Inc McInerny , G . March 2007 . HYPERLINK "http /www .video-news-release .com " http /www .video-news-release .com...