Discuss the importance of effective cross-cultural communication in international business. This discussion should take into account various issues including but not limited to language, culture, time and technology.

Negotiating Cultural Barriers

Cross-Cultural Communication and International Business

The landscape of business has expanded over time , and has shown more developments than ever in recent years . Business professionals have been offered more opportunities to explore transactions with different cultures , specifically those identified by country and tradition . These new areas are informed by considerations in language , culture and society , and technology , among others , with the greatest significance to be found in the realm of communication . The shared and consensual way of life that characterizes culture is a possibility brought on by

communication , which allows for a unique set of practices adhered to by the group members (Ting-Toomey 1989 . This is the basis of cross-cultural communication : a comprehension of the exclusive traits that identify various cultures , that influence the manner and success by which any business transaction can be evaluated

Key in the understanding of cultures and the eventual shift into effective communication in international business is the acknowledgment of perhaps the most basic of all concepts : the reality of high-context and low-context cultures . High-context cultures rely on the entire business picture in to interpret events and make decisions , while low-context cultures simply take the meanings of verbal communication to assess things (Littlejohn and Foss 2008 . Most Asian cultures are classified as high-context , while Western countries are known to be low-context . Several theories may be appropriate in the study of cross-cultural communication and its nuances , such as symbolic interactionism , coordinated management of meaning , and interpersonal deception theory (Griffin 2003 , which can...