Discuss the growth of Chinese casual wear and how this relate to Britain

p GROWTH OF CHINESE CASUAL WEAR AND ITS RELATION ON BRITAIN TABLE OF CONTENTS

1 .0 INTRODUCTION

1 .1Defination

2 .0 HISTORICAL REVIEW OF CASUAL DRESSING

2 .1 Casual Dress In China

3 .0 COMPARATIVE ANALYSIS OF UK AND CHINA

3 .1 British Market

3 .2 China Market

4 .0 IMPACT OF CHINA ON UK MARKET

4 .1 Decaying UK Garment Industry

4 .2 Garment Industry Global Decline

4 .3 Cheap Labour

4 .4 Low Startup Cost

4 .5 Global Trade Liberalisation

4 .6Proximity of

the Major Markets

5 .0 IMPLICATIONS OF CHINESE GROWING INFLUENCE

5 .1 Antidumping

5 .2 Beyond Garments

6 .0 CONCLUSION

7 .0 REFERENCE INTRODUCTION

After its accession to WTO in 2002 , China garments and cloth exports to UK , US and EU markets increased enormously reaching US 78 .8 billion in 2003 , which represents about 18 percent of China In the first half of the 2004 , the US 25 .96 billion increasing 21 percent . The main markets for these exports are UK , US , South Korea and EU countries

Clothes are becoming less expensive with each passing day in UK , which has put UK retail in a cutthroat situation . The problem is double , on one side cloths are imported and on other jobs are also being vanquishing . There is no doubt the retail price is going up , but clothing price went up only 16 percent , while the women wear prices has reversed and fallen by one third due to the invasion of cheaper clothing

The garment industry is a major source of jobs in UK and in all developed countries . With the exception of Italy , UK and EU countries have lost jobs due to low wage productions from China and many other developing countries . This will look at the birth of casual clothing in UK and China and its impact on UK and EU garment markets . It will also explore the reason behind this success and the political wrangling , which have given birth to mal-practices and issues like anti-dumping in international trade and commerce

DEFINITION

Casual dress code emphasis is on comfort and softness in wearing . In the European tradition , casual wear dress code emphasizes comfort and personal expression over formality . The most common casual wear includes T- shirt and Jeans . Casual wear is a dress code in which new forms of expression are formed for both genders

HISTORICAL REVIEW OF CASUAL DRESSING

The 19th century saw a revolutionary change in garment production from selling tailored dress to ready made sell . The things were made easy as machine entered in the garment production . As the Victorian age was coming to an end , social change was also taking place among the men and women . As the people moved out from villages to cities and suburbs , the trend for simplification took place (Nancy , 1997

The great reason for the spread of casual dress was the shortage in fabric during the WW1 and the emphasis was more on utilitarianism of the dress with noticeable relaxation in formal rules in dress...