Discuss and evaluate the role of e-commerce within the Travel & Tourism industry in the last 10 years, giving examples from operating now and in the past.

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E-commerce within the Travel Tourism industry

Introduction

The traditional method of marketing and acquiring information about the customers in the tourism and travel industry involved the use of travel agents . The agents would direct the customers to the companies offering travel and tourism services for a fee . The modern technology in the industry has phased out the role of the agents and the use of internet has become popular . To increase profitability in the travel and tourism industry more customers have been

captured through the use of internet The strategy of using technology in the industry has come about with the increase in competition as more companies enter the market . As technology improves the industry has made steps to catch up with the advancement in technology in marketing of its products . The globalization of markets in the tourism industry created intense competition and caused the companies seek better strategies of promoting their products . The essay surveys the various aspects of e-commerce especially in the tourism and travel industry . The does an investigation about how the travel industry has developed its e-commerce sector . The current strategies and policies being adopted by the industry have also been researched . Both advantages and disadvantages of e-commerce in the industry have been identified and discussed . Relevant examples have been provided to provide a link between theory and its application in the industry

E-commerce

E-commerce is defined as the process in which people buy and sell products and services over...