Dialectic between seeing/ knowing

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Seeing and Knowing

John Berger 's Ways of Seeing , together with Jasper Johns ' poem , After a Painting and Apple Computers ' Martin Luther King 's 1984 Super Bowl advertisement correspond and resonate each other in explaining the significance of knowing and understanding a work of art rather than mere seeing it

In John Berger 's essay , he dedicated much of his work in explaining to his readers the value of knowing the original painting or work of art rather than mere seeing it . In our

modern age and generation wherein there are rampant and uncontrollable means of reproduction of images of work of art , he forwarded many criticisms in this phenomenon . For Berger , a reproduction or a copy of an original work of art can never match the experience that an original work of art can give to its viewers and spectators . Viewing a work of art or a painting is more than viewing what is inside the canvas . Rather , it is a complete and experience of the ambience , the environment , the texture and everything in the location of the art work or the art work itself

The modern means of reproduction such as the use of camera in taking the images of the work of art publishing it to magazines , newss , books television /movie screens and even on the web had managed to steal the experience and emotion that an original work of art can give to its viewers and spectators . For Berger , this is...