Development of a New Theme Park

Kuala Lumpur : Theme Park Development

This proposal focuses on the development of a new Theme Park in Kuala Lumpur , Malaysia . While the US Theme Park industry may have reached its maturation and stopped growing , the industry is growing rapidly in other parts of the world and as Asian countries are experiencing rapid growth in both the economic and tourism sector , the potential for growth in the Theme Park industry is high

Overview of the Location

With its immediately recognizable Petronas Towers towering over its skyline , Kuala Lumpur , or KL as it

is affectionately known , is becoming one of the most rapidly expanding tourism destinations in the world . As the capital of Malaysia , as well as its largest city , the city is home to 1 .6 million people with 7 .23 million living in the greater surrounds (www .world-gazeteer .com . The city is the fastest growing city in Malaysia , both in terms of population and the economy and has recently become known as one of the premier international shopping destinations with the retail industry making up 20 .8 of all tourism receipts of 2006 (www .tourismmalaysia .gov .my . The government of Malaysia has also made a concerted effort lately to increase tourism with its Malaysia truly Asia ' campaign that has been running since 2007 to encourage tourism in Malaysia and to market Malaysia as a destination of excellence and to make the tourism industry a major contributor to the socio-economic development of the nation (www .tourismmalaysia .gov .my ' Despite the rapid economic expansion , Kuala Lumpur is still a surprisingly green city filled with parks and gardens and forests reserves as Malaysians feel the need to escape the heat and cool off in the shade . With its year-round equatorial climate and high levels of rainfall during the monsoon , Kuala Lumpur is hot and humid throughout the year , and as most of the attractions are indoors and air-conditioned , tourism patterns are not affected by changes in the seasons

Competition

Regional

There are five theme parks within the greater region of Peninsular Malaysia (www .kuala-lumpur .ws . These are

Genting Theme Park - A multimillion Malaysian Ringitt (RM ) theme park with over 40 rides , both indoor and outdoor , situated in the hills of the Genting Highlands . This park caters mainly to the local Malaysian tourists

Lost World of Tambum - A water park in Perak that caters to Malaysian families

A 'Formosa Water World - A water park in Malacca surrounded by a 27-hole golf course and an Animal Safari attraction that again caters to local families and Malaysian tourists

Bukit Merah Laketown - A water park catering to tourists and Malaysians alike

Wet World Shah Alam - A water park in Shah Alam that also caters to Malaysian families

Local

There are three theme parks within Kuala Lumpur and its immediate surrounds (www .kuala-lumpur .ws . These are

Sunway Lagoon Theme Park - Malaysia 's premier theme park . An 80 hectare water park with rides divided into three sections , the wild wild west ' the world of adventure ' and the waters of...