Developing new strategy on the base of external and internal environment

Name : XXXXXXX

Tutor : XXXXXXX

Title : XXXXXXX

Institution : XXXXXXX 2008

Table of contents

Page

TOC \o "1-3 " \h \z \u HYPERLINK \l "_Toc7 " Table of contents PAGEREF _Toc7 \h ii

HYPERLINK \l "_Toc8 " Abstract PAGEREF _Toc8 \h iv

HYPERLINK \l "_Toc9 " 1 .0 Introduction PAGEREF _Toc9 \h 1

HYPERLINK \l "_Toc0 " 2 .0 Literature review PAGEREF _Toc0 \h 3

HYPERLINK \l "_Toc1 " Vision of company PAGEREF _Toc1 \h 3

HYPERLINK \l "_Toc2 " Mission of the company PAGEREF _Toc2 \h 3

HYPERLINK \l "_Toc3 " 1

. EXTERNAL ANALYSIS PAGEREF _Toc3 \h 4

HYPERLINK \l "_Toc4 " Porters Forces model PAGEREF _Toc4 \h 4

HYPERLINK \l "_Toc5 " 2 . INTERNAL ANALYSIS PAGEREF _Toc5 \h 7

HYPERLINK \l "_Toc6 " Human resource strategy PAGEREF _Toc6 \h 9

HYPERLINK \l "_Toc7 " SWOT Analysis PAGEREF _Toc7 \h 11

HYPERLINK \l "_Toc8 " 3 .0 Methodology PAGEREF _Toc8 \h 13

HYPERLINK \l "_Toc9 " Data collection techniques PAGEREF _Toc9 \h 13

HYPERLINK \l "_Toc0 " Research ethics PAGEREF _Toc0 \h 15

HYPERLINK \l "_Toc1 " Research limitations PAGEREF _Toc1 \h 15

HYPERLINK \l "_Toc2 " Data presentation PAGEREF _Toc2 \h 15

HYPERLINK \l "_Toc3 " 4 .0 Analysis PAGEREF _Toc3 \h 17

HYPERLINK \l "_Toc4 " Product portfolio - BCG matrix PAGEREF _Toc4 \h 19

HYPERLINK \l "_Toc5 " 5 . 0 Findings and Interpretation PAGEREF _Toc5 \h 41

HYPERLINK \l "_Toc6 " 6 . FORMULATION AND PROPOSAL FOR OPTIMAL STRATEGY - SUGGESTIONS AND SOLUTIONS PAGEREF _Toc6 \h 47

HYPERLINK \l "_Toc7 " 6 .1 . The vision and mission of the company PAGEREF _Toc7 \h 47

HYPERLINK \l "_Toc8 " 6 .2 . Proposal for a specific...