Develop a Preliminary marketing report

All benefits are recently offered by two most popular smart phones and personal digital assistant (PDA . Currently , there are many kinds of smart phones and PDAs . The well known products are from Nokia communicator , Hewlett Packard (iPAQ series , Palm Treo , i-mate Ultimate BlackBerry , and HTC , and iPhone

Global and Australia Mobile Phone Industry

The growing cell phone industry has spawned many mobile phone manufacturers to develop many kinds of product , each targeting different market segments . According to a research firm , Nokia , a Finnish mobile phone manufacturer , still dominate the global market

share for smart phone with market share over 43 .7 percent . In smart phone segment , Nokia with growth about 0 .8 annually , introduce several models such as N-series and E-series (Germant , 2009

Meanwhile , the closest rival in the smartphone market is Research in Motion (16 .6 of market share , the manufacturer of BlackBerry handset which grows to be popular due to unmatched capability in managing corporate needs such as push e-mail , integration to corporate portals and applications , and currently start to address the multimedia capability . Although the market share of RIM is far below Nokia , the sales growth of BlackBerry reaches fastest growth in which the market share goes up from 9 .6 percent in 2007 into 16 .6 percent in 2008

Another strong rival in smartphone market is Apple 's iPhone , HTC , and Samsung Omnia series . The iPhone 3G markets become a popular handset in the U .S . and in some key market all over the world with growth over 245 .7 percent in 2007-2008 periods (Germant , 2009

To be specific , the launch of 3G services in Australia continues rising demands for high-end products . According to research conducted by IDC it is found that the number of mobile phone users in Australia will grow by 7 .4 into...