Design Methodologies

Design Methodologies

The twentieth century is the first century of self-conscious , design at every level of our living and environment . Care and vision in application of design have come to be demanded in every aspect of modern life - from our kitchens and bathrooms , to our factories and workshops from our clothes and domestic objects , to the packaging of pocket calculators or the structuring of plastic dining chairs

Although the word has been used since at least the fifteenth century when Italian writers spoke of disegno ' in describing the quality of line possessed

by an image or artifact , in all essentials design ' is an industrial or post-industrial concept . With the introduction of mass-production , the people who invented ideas for objects became separated from the people who made them who , again , were separated from the people who sold them . The industrial revolution also created the concept of the market . Personal needs , or the whims of a patron , were replaced by a more abstract demand : the tastes of a large , amorphous body of consumers

The modern designer came into being as an intermediary between industry and the consumer . His role was to adapt the products of industry to the mass market , to make them more useful and durable , perhaps , but to make them more appealing and commercially successful , certainly . Commercial success is the touchstone of achievement in design , although designers in different cultures have often taken different views as to how the achievement is measured or the success validated

On the other hand , modern design is a carrier of social changes . Such point of view most precisely corresponds to features of a developing social and economic , political , cultural situation in the societies possessing a high level of development of social structures and technics . The increasing variety of phenomena of a modern industrial and postindustrial society deeply changes essence , the nature of design qualitatively expanding , opening its opportunities . The modern design becomes design of environment and design of human experience , design of a social context . The subject of design extends before designing social event , designing of style and a way of life , synthesizing of new cultural , moral , social values

One more aspect of contemporary design is that it is possible to call in a word - a mystery , an ambiguity , and incomprehensibility of forms , of essence that gives to works intriguing depth . The impression is created that you never can comprehend the depths of object . The ambiguity is sometimes reached by means of the minimal design , introduction of Buddhist symbolics , downturn of forms ' informative capacity level Frequently such effect is reached due to images and means of computer science . Many works of designers are designed for independence of an audience in development of new symbols and values . The designer today more than formerly , reinterprets , modifies value of object consumed by the individual , the designer becomes the intermediary , the resonator between the person and his objective-informative environment , becomes the creator not only a subject , but also human experience accompanying this subject

Comprehending new functions of design...