of Mcdonalds fast food restaurant, issues they face globally or internationally.

p Running Head : McDonald 's Fast-Food Restaurants

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McDonald 's corporation is undoubtedly the largest fast food chain in the world with its primary sales being in French fries , cheeseburgers , and breakfasts and soft drinks . In the recent times , McDonalds has introduced fruits , carrots sticks and salads to its menu . The company is currently in operations in 120 countries worldwide serving 54 million clients and employing over 400 ,000 worldwide , a sharp contrast to 1940 when Mac Dic McDonald started it

With such

expansions , McDonald 's is often associated with the globalization symbol and a spreader of the American ways . The company also has several restaurants such as Boston market , Piles cafes and has stakes in Pret a manger and has had stakes in Chipotle Mexican Grill and Donatos Pizza . The chain usually offers counter and drive through services , McDrive popular on highways and low-density cities . Some play facilities such as the McDonalds Play place and McDonald 's play land with special attention to the different children age groups . The `Forever Young ' concept was introduced in 2006 in an attempt to redesign the restaurants . This included a change of its colors to warmer shades red and yellow and an addition of sage green and olive . The plan also included the use of more wood and brick , in place of plastic . The new look would also include several zones such as the flexible , grab and go linger all with specific music (Wikipedia 2007 . MacDonald 's has been suggested to be the largest private establishment in the US with one of eight Americans having been a McDonald 's employee at some point of their life . It has also been said to be the single largest buyer of potatoes pork , beef and apples (Schlosser 2001 . In Australia , over 66 ,000 people are employed in the 441 outlets (Goliath Business News 2005

The international expansion process of McDonald began in the late 1960 in Canada then later to Japan , Germany , Australia , France and England in that . There six countries rack in over 80 of the international sales income , warranting the title of The Big Six . In most cases the expansion into international market was met with enthusiasm and made global headlines . In 1990 , McDonald 's entered Russia and was met by more than 30 ,000 people who braved a cold winter day . To date , the Russian crew serves over 50 ,000 people daily . In 1992 , a 40 ,000-person crowd and a similar situation also transpired in Poland welcomed McDonald 's to China

The international expansion led to the improvement of service delivery standards of those markets . For example , the 1975 entry of McDonald into East Asia led to the demand for high restroom hygiene standards in other food establishments as McDonald had demonstrated to them . However Klein 's book No Logo ' has been in the forefront of the antiglobalization campaign , citing that globalization has led to the crowding out of the smaller local players . Klein further says that the globalization...