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Paper Topic:

Describe the impact of E-Commerce on global marketplace. Using case studies, discuss the application of E-Commerce in retail, manufacturing and logistic sectors.

Describe the impact of E-Commerce on global marketplace . Using case studies , discuss the application of E-Commerce in retail , manufacturing and logistic sectors

2006

Contents

TOC \o "1-3 " \h \z \u HYPERLINK \l "_Toc7 " Introduction PAGEREF _Toc7 \h 3

HYPERLINK \l "_Toc8 " 1 . Impact of E-Commerce on Global Marketplace . PAGEREF _Toc8 \h 4

HYPERLINK \l "_Toc9 " 2 . E-Commerce in Retailing Sector PAGEREF _Toc9 \h 7

HYPERLINK \l "_Toc0 " 3 . E-Commerce in Manufacturing Sector PAGEREF _Toc0 \h 10

HYPERLINK \l "_Toc1 " 3 . E-Commerce in Logistics Sector PAGEREF _Toc1

\h 12

HYPERLINK \l "_Toc2 " Conclusion PAGEREF _Toc2 \h 15

HYPERLINK \l "_Toc3 " Bibliography PAGEREF _Toc3 \h 16

Describe the impact of E-Commerce on global marketplace . Using case studies , discuss the application of E-Commerce in retail , manufacturing and logistic sectors

Introduction

The active use of e-marketing tools is a characteristic feature of the modern world . E-commerce has left the tight bounds of stores and spread all over the computer universe in to attract as many customers as possible . In the past , there was no opportunity for the companies to attract consumers through such sophisticated means as Internet . The New Era dictates new requirements for the distribution system of companies and those firms which fail to adapt to these changes are destined to fail . There is no possibility for the companies to get engaged in the global business activities without employing different types of e-marketing tools

E-commerce offers both great opportunities and great challenges for companies . As more and more people use Internet regularly , companies are able to sell more and more products online . However , in to be competitive in the market of online products and services , they have to be very innovative and change their strategies according to the changes in the tastes of consumers and new developments in information systems

This provides a detailed analysis of challenges and opportunities which currently exist for companies in e-commerce . Major attention is devoted to problems of building a successful relationship with customers by means of online tools . The research touches upon experience of application of e-marketing tools by companies in retailing sector (Tesco and Wal-Mart , manufacturing sector (Chrysler and NIKE , and logistics sector (UPS and FedEx . The provides a detailed analysis of these companies ' e-marketing strategies and makes conclusion concerning the role of e-commerce in the organizations ' success

1 . Impact of E-Commerce on Global Marketplace

At present , e-commerce is one of the major characteristics of the global marketplace . Every company which seeks to increase its market share turns to e-marketing tools , because they promise great revenues , as long as the strategies are chosen correctly . Today , anytime you talk about marketing in the future , it 's about marketing on the Internet . It 's a moving target . What 's new today will be entirely different next year (Gerstman 2000 : 56 . E-marketing dominates the marketing field now E-commerce will dominate global business by the end of this decade Electronic transactions will be the norm , both for business-to-business (B2B ) and business-to-consumer (B2C ) transactions (Martin 2000 : 34...

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