Describe and critically assess a PR campaign for a service or product with wich you are familiar

Public Relations Campaign May 12

2010

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PUBLIC RELATIONS AT BODY SHOP TABLE OF CONTENTS

DEFINING PUBLIC RELATIONS .3

PUBLIC RELATIONS VS ADVERTISING .3

TYPES OF PUBLIC RELATIONS .5

BODY SHOP GIVES BACK .6

THEORIES OF PUBLIC RELATIONS .8

PUBLIC RELATIONS AND BODY SHOP PUTTING IT ALL TOGETHER .10

CONCLUSION .12

BIBLIOGRAPHY .14 BODY SHOP PUBLIC RELATIONS CAMPAIGN

DEFINING PUBLIC RELATIONS

A public relations is the art of maintaining image in front

of the public whether it involves the image of a person , organization or a program . Public relations involves areas such as communication community relations , crisis management , customer relations , employee relations , government affairs , industry relations , investor relations media relations , and mediation , publicity , speech-writing , and visitor relations (Todd 1984 . The idea behind this field of business is to generate a positive image about the individual , organization or program in to increase its credibility and eventually boost its popularity

PUBLIC RELATIONS VS . ADVERTIZING

Public relations is often confused with the field of advertising however there has always been a distinction . Public relations tends to focus on the long term image building process of the individual organization or program in question and increase the credibility in the minds of the stakeholders . Its impact on the stakeholders is more of an indirect nature as opposed to advertising , where the main focus is to advertise a specific aspect using more direct methods

Thus the process of image building through public relations often transcends the lifecycle of a particular...