Dell - Case Study

Running head : DELL

Dell - A Case Study

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Abstract

Dell , Inc , is a major low-cost producer in the global personal computer manufacturing industry . Its unique strategy of direct-to-customer sales method granted it huge returns and impressive growth during the past twenty years . However , the trends in business and technology are chaning more than ever . It would be a challenge for the computer giant to meet its conservative strategies to the changing global market

Current Status

According to the case study , Kevin Rollins is

the current President and CEO of Dell , Inc , positions he held since 2004 . The company consists of 6 manufacturing factories worldwide , with its customers classified into three main groups - relationship , transactional , and internet . Dell 's preference to market over profit has established its presence as a growth company , resulting to a stable growth over the past three years despite heavy competition

Problems Currently Faced By Dell , Inc

Stiff competition has always been a problem for computer manufacturing corporations such as Dell . This led Dell and its competitors such as Apple and Hewlett-Packard to be engaged in price wars , market share stealing , and global expansion . Also , the geometric rate of the emergence of new technologies has added a level to the competition and corporate budget planning

SWOT Analysis

Strengths

Direct-to-Consumer Sales Model . Dell 's early successes during the 1980 's and 1990 's has been due to the company 's direct-to-customer sales model , elimitating middle-men and retailers to cut down on marketing expenses and increae...