Decision making

Running head : case study based on Fairmount Chateau Lake Louise

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Competitive position

The Chateau is not faced with stiff competition since Lake Louise has restrictions on new hotel construction . The major competitors are

The Post Hotel : it is much smaller and only caters to independent travelers

The Rimrock Hotel : it lacks a spectacular setting and it non profit and learning centered

Fairmount 's business strategy

The Chateau 's aim is to utilize the surroundings which are the world 's most stunning natural

settings by converting them into profits through the hospitality and hotel business

The hotel 's future direction is to build sustainable tourism through innovative programs that partner with the local community and reduces negative impact to the environment

Their strategic objectives are to innovatively renovate so as to achieve 25 growth in revenues and to showcase the local heritage and culture to develop smart business endeavors

The strategic plan addresses all stakeholders from the local community the entire management and the hotel clients by tailoring accommodation plans that suit all categories of travelers

The Chateau has a big edge over its closest competitors since it has an unrivalled spectacle and effectively caters for a wide category of travelers . Apart from these , it has additional competitive advantage since it ha adopted a Green Partnership Program that ensures the sustainability of the tourism business in Lake Louise

Advantages and disadvantages of Fairmont in Canada

With a huge number of rooms , the hotel produces a big amount...