Dasani Bottled water (MARKETING)

Running Head : Marketing-Dasani Bottled Water

Student 's Name

Course Code , Semester , Year

Lecturer

April 14 , 2009

Marketing-Dasani Bottled Water

Marketing : Place

Place is one of the 4p 's of marketing which is essential in planning and analyzing the promotional strategies that marketing managers need to consider when selling their products . Place refers to the distribution methods that are used in getting the products to the final consumer Place as used in marketing Dasani bottled water entails the extent of the market coverage , the channel members , distribution channels , the

br various transportation methods and the challenges faced in logistics The Dasani water company (USA ) uses various ways in marketing its products following the place strategy

Channels of distribution

Various agents are involved in the movements of the final product from the manufacturer to the consumer . These various links to the consumer from the manufacturer are known as the channels of distribution (Perreault , Cannon McCarthy` , 2001 ' Some of the activities involved in the various chain processes include : placing s , storage repackaging into smaller sizes , advertising , selling and information feedback (Rushton , Oxley Croucher , 2000 . The various agents involved in the distribution of Dasani bottled water are mostly the suppliers manufacturers , wholesalers and the retailers who will eventually sell the final product to the final consumer . The supplier who is also the manufacturer acts as the channel leader in most cases but this role changes as the products passes to the various agents in the supply chain as they gain control

Channel conflict occurs once...