DSS Assignment 2: Case Study Analysis

(Payne , A , 2006

CRM systems facilitate cross-selling which refers to offering customers complimentary products based on their previous purchases and up-selling which refers to offering customers premium products in the same category (Gollan , C , 2006

If a CRM system is well integrated at all levels of the organization to its customer base , it can increase the productivity of an organization by 20 (Reynolds , J , 2002

Introducing Decision Support System

In the first phase of the project , i .e . assignment 1 , Elegant cafy has a similar type of business as this

case study and therefore the two businesses can be compared in ways CRM can be implemented . We had introduced a decision support system in assignment one whereby we had information regarding demographics about few of the cities in South East of England . The company has several months of information on the Cost of Goods sold and the Operating expenses of the company

The data in the decision support system can be further used in the following ways which will benefit various operations and functions of the company

The system will enable the company to decide where the outlets can be opened in the future since the company is looking forward to opening outlets at various other locations based on a higher younger population

The system will help the company in making up its income statements and calculate net profit from the available information

The information can help in forecasting the future earnings of the company and cash flow requirements

Similarly , Regional Variations can use the data in many different areas of the organization

The data about customers can be used to analyze the future demand and changing customer tastes and preferences

The customers can be notified about new product developments

The customers can be informed about different promotions of the...