DQ2_WK7

Running Head : THE BEST ADVERTISING MEDIA

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Advertising Colt 45 Liquor

Introduction

In business , every penny counts and is precious . Business ventures do not just engage in advertisement for the sake of it . The main aim of advertisement is to obtain the maximal returns on investments . The choice of the advertising media then becomes very critical since it will determine whether the business would achieve the winning edge or not The winning edge is that point when the

business is getting greater sales translating in to more profits and an improved bottom line

When selecting the best media for advertising , the advertiser should find answers to the following critical questions who are the potential buyers (i .e . who is the target ? What is the most suitable medium that can reach them ? Is the cost of the medium proportional to the impact it will have ? Some media are very expensive but may not bring enough response . The choice of the right media is the most important step in promotion and marketing

The Best Medium for Advertising Colt 45 Liquor

The choice advertising media to be used for alcohol drinks is tricky since most of people do not like getting such information more often Human rights activists and governments have strict rules that regulate advertising of beer making it very tough for beer sellers to establish the appropriate media (Miller 2002

The most effective for advertising Colt 45 is television and billboards...