DQ#1 & DQ#2

Although these said companies are doing their best to properly act against the impacts made by different environmental factors , there are no companies known to have perfectly moved to the sustainable path they are taking . There are three additional requirements needed to attain sustainability

All of the Wave Riders are polluting and depleting the world 's natural resources base to some extent

Many of the companies were highlight as leaders come from industries with serious environmental impacts , but the Wave Riders are best in class ' or have practices which others can

learn

Not every environmental investment the Wave Riders have made has paid off . In fact , all of these companies have failed at times . But , over all , their environmental focus has helped then competitively

Although many companies strive for the best to attain the requirements asked to them , there is no perfect corporation to finally put an end to the problem of having sustainable development for the society . As the authors have said , Some are strong on one aspect of environmental performance but weak on others . But all of them are making strides . They are demonstrating a new way of doing business (Esty and Winston 2006

Another point which was highlighted in the end part of the chapter is great to good . It is said by the authors that , Sometimes , people need a crisis to focus the mind (Esty and Winston , 2006 . An example given was the devastation of the Wal-Mart CEO Lee Scott during the attack of Hurricane Katrina . Though he was able to help many people during the hurricane , he questioned himself ways in to make the area of the United States a better place with the use of their resources . The great and good highlighted that there is a need for companies to have an Eco-Advantage . With...