Customers Service

Running Head : CUSTOMER SERVICE

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What is Customer Service

Customers all over the world have different choices of goods or services they would rather procure . It is important that businesses differentiate their products with the right distinction and set up effective strategic positioning to ensure that they stay ahead of the competition . Businesses that can take care of their customers sufficiently will definitely thrive

Implementing Customer Service has numerous benefits . If the appropriate methodology is employed

, it can lead to an increased profitability level of the business , a customer-centric business , an improved competitive advantage and an overall increase in customers satisfaction (Ng-Chee , 2004

The use of technology to enhance customer service is a methodology that is being adopted all across the world . Technology aids business processes , improves overall performance and ensures that years , technology has contributed immensely to easing the process of implementing customer service . The newest and most effective trends in customer services are made possible by having the right combination of people , processes and technology . Technology is best implemented by including features that can easily be integrated with existing business processes (Ng-Chee , 2004 . Technology can also provide all employees with the relevant tools necessary to become customer-service oriented

Customer Service Methodology

There are numerous activities that need to take place while implementing a customer service methodology . The business processes and functions of an organization need to be clearly defined and understood . A needs analysis should be planned and implemented . The next phase is to plan and design the way in which the methodology will be carried out . Other processes involved include installation of the necessary software and add-ons , conducting basic training of staff and planning for the provision of on-going support and maintenance (Ng-Chee , 2004

In organizations where customers have a lot of questions , the internet can be employed as a forum for answering customers ' questions and providing an accessible platform for support at all times . It helps to eliminate significant costs and reduce significant overheads typically associated with other forms of marketing and customer service . Expensive call-centers do not necessarily have to be implemented anymore . A Frequently Asked Questions (FAQs ) page can be developed on websites to answer customers ' questions proactively . The use of online chat rooms and discussion forums may also be employed to answer questions . If customers ' questions can be answered satisfactorily at all times , a knowledge base may be developed at that point to ensure that businesses attract the right kind of sales and the customers are happy . This helps to maximize financial returns , improve their reputation and increase the quality of customer service rendered . Businesses may also use technology as a means of providing self-service to their customers . Customers can then find their own answers by browsing the relevant pages of the website

Conclusion

The methodology to adopt is one that involves exploring the needs and requirements of the organization through the use of comprehensive interviews and questionnaires so that the...