Customer relations

Running Head : Customer Relations

Customer Relations

Customer Inserts His /her Name

University Name

The interviewee at General Electric told us that customers are central to your business operations because they are the key drivers for revenue . You have to constantly keep them satisfied through efficient before and after sale service . The main role of customer service is to answer all queries and complaints of the customer . It requires patient and active listening skills . You have to be helpful even if there is no direct profit . However , the benefit of customer

service is that it ensures future profits through repeat purchase by existing customer Moreover the existing customer will talk about your business positively with their friends and family and this will bring new customers . The interviewee told us that word of mouth is very important and powerful marketing tool and it is very useful for durable products provided by General Electric . Since durable products are used for longer period of time therefore potential customers always take advice from their friends and family about which brand to purchase

The interviewee pointed out the three main issues at GE . The first one he said , is the issue of time lag between the posting of complaint by the client and the solution provided by the customer service department He said that in big companies the bureaucratic environment extends the time between client request and company response . This is annoying for the customer who has to wait in the queue before his problem is...