Customer Relations

Introduction to Customer Service

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The Ripple Effect is referred to the activity that starts from very small point and then rapidly emerges into something substantial . It is very similar to exciting news that is generated by one person and it spreads all over his social network within no time . When it comes to customer relations ripple effect has a great impact , since the word of mouth of the customer works as a ripple effect for a company

The ripple effect in customer

relations is a very sensitive term . It can be highly beneficial if used efficiently or it can degrade the brand within short time . Due to so many look-a-like products and services available in the market today , customer has a lot of option from which he can choose (Chen , 2003 , pg . 672 . This can be better understood when we consider fast food restaurants . Today , there are so many restaurants that offer the same burger at a price which is quite similar to others However the augmentation is very different for every restaurant Creating high value for customers has become mandatory for the restaurant owners now , hence customer services level have raised a lot People expect the restaurant serviceperson to greet when they arrive and treat them nicely upon every visit . The ripple effect plays an important role over here , because when the customer goes happily from the restaurant , he appreciates the restaurant services and food to his social network . This eventually increases...